It's no secret that reviews sell books.  A type of word-of-mouth, reliable reviews entice readers to buy.  With this in mind, we created Polaris Reviews to give self published and POD books the same advantages enjoyed by those that are traditionally published.  When booksellers read the reviews on this site, or receive one of our magazines, they see more than an advertisement.  They see third party opinions, and these are as intriguing to booksellers as they are to readers.  So go ahead, post your book reviews.  It's free, and if you really want to make an impact, check out our magazine, our author interviews, and even our unbiased reviews.